Print Industry Diversifies at FESPA 2025

The print industry keeps shifting gears. And, seriously, I think that’s a good thing. The latest at FESPA 2025 in Berlin shows that diversification is no longer optional; it’s a survival skill. Companies are expanding beyond traditional banners and posters into new markets like packaging, personalisation, and wide-format production. This isn’t just about adding services; it’s about staying relevant in a world where competition is fierce and margins thin.

Embracing Change in the Printing Industry

Let’s talk about what really makes this change stick. The focus on personalisation and print-on-demand is everywhere. Consumers want products that are unique, tailored, and fast. Think about Nike or Adidas customizing sneakers or brands doing bespoke packaging like Coca-Cola’s Share-a-Coke campaign. It’s a shift from mass production to quick, flexible, on-demand jobs. And, yes, AI and digital tech are fueling this. The Personalisation Experience at FESPA is packed with ideas and tools to help printers move into this space confidently.

Technological Innovations Driving the Industry

What is really making this better? The technological innovations. White ink is a standout. It’s not just for fancy signage anymore. It’s transforming vehicle wraps, wallcoverings, and packaging—adding vibrancy and clarity that were impossible before. HP Latex white ink solutions are a big hit, allowing printers to push high-value projects with increased profit margins. Neon fluorescent inks in DTF printing also caught my eye. They offer vibrant effects under daylight and UV light, perfect for apparel and accessories. It’s a competitive edge, especially in custom decoration, where durability and eye-catching effects matter.

BTW! If you like my content, here you can see an article I wrote that might interest you: Hybrid Software Wins EDP Awards

And let’s not forget about sustainability. It’s a hot topic, but also a practical one. Eco-friendly materials, waste reduction, and digital manufacturing are shaping the future. The Smart Factory Trail at FESPA highlights this shift—showing how digital workflows and automation cut waste and boost efficiency. I like it. It’s what good industry leaders should aim for.

Implications for the US Market

Now, what does this mean for the US market? Well, the trends are universal. American printers are exploring the same paths—more personalisation, eco-conscious choices, and embracing new tech. The smart money is on diversifying, but with a clear understanding of what equipment and skills are needed. You can’t just buy a printer and expect miracles; it’s about smart investments and knowing your craft. I want to think it’s a positive change, but I’m not sure how many will follow through with real commitment.

By the way, they also say that the event’s SmartHub and Smart Factory Trail are designed to give real, practical insights. Not just hype. I’ve been around long enough to see the difference between talk and action. And, honestly, the printers who take these lessons seriously will be the ones thriving in this new landscape.

The Power of Physical Advertising

People downplay the importance of physical advertising, but I think it’s still one of the most effective tools out there. Combine it with digital, and you get a powerhouse. So, why don’t we ask ourselves if we really understand the power of print in a digital world? Sometimes I get to thinking and say: “Is investing in new inks, smarter workflows, and diversification really enough?” Well, it’s a start. But the real test will come in the next few months when these innovations hit the market and our clients’ shelves.

Looking Ahead: What Printers Should Focus On

What I do know: the trends highlighted at FESPA will shape the US scene. Printers who adapt—embrace white and neon inks, automation, and eco-friendly materials—will stand out. And, seriously, it’s about understanding what makes a project shine. Good finishes, relief varnish, hot stamping—these are details that turn a good print into a memorable one.

So, if you’re in the game, ask yourself: Are you really ready to diversify? Do you understand the new tech? And, more importantly, are you willing to invest in the quality that makes your work stand out? Because what really matters is delivering finished pieces that people want to keep, not just toss aside.

Final Thoughts

I want to leave you with this: Keep your eyes open, learn the new tools, and don’t get comfortable. The print industry is evolving fast, and the ones who move first will have the edge. What do you think? Do you believe diversification is enough? Or are there other secrets we’re missing? Comment and let me know. Read more, learn more, and let’s keep pushing the boundaries of what print can do.

Richard H. Bell

With a lifelong dedication to the printing industry, I have collaborated with several printing companies, perfecting my skills in pre-press design, material selection and technical particularities. As an experienced professional, I bring to “The Print Blog” a deep knowledge of materials and printing.