UPM Raflatac Embeds Footprint Data in Customer Quotes

UPM Raflatac has just made a move that could change the way we think about labeling and sustainability. They’ve integrated detailed product footprint data directly into customer quotes—first of its kind worldwide. Yes, you heard that right. It’s a new industry standard in transparency, and it shows that the label industry is taking sustainability seriously, or at least trying to.

Introducing Product Passport Prototypes (PPPs)

So, what’s the deal? They’re calling it Product Passport Prototypes, or PPPs. These are embedded datasets included automatically in quotes, providing environmental metrics like greenhouse gas emissions and resource use throughout the entire lifecycle of the label materials. It’s generated through their proprietary Label Life service, which is validated by DEKRA, a respected certifier. And guess what? Over 90% of their label products by global sales are covered. That’s a lot of data flying around, and it’s all transparent from the start—before the purchase is even made.

This industry-first initiative sets a new standard for transparency and sustainability in labeling.

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The Significance of Early Footprint Data

And let’s move on. This isn’t just about bragging rights. The raw materials for labels account for a huge chunk—70 to 90%—of the environmental impact. Giving footprint data early helps converters and brands pick more sustainable options from the get-go. It’s a way to cut emissions at the source, especially Scope 3, which is notoriously tricky to manage. I like it. Because it puts the power in the hands of buyers to make informed choices, reducing their carbon footprint without waiting for some future regulatory mandate.

Key Benefits:

• Empowers buyers with transparent environmental data
• Supports early decision-making for sustainability
• Aligns with upcoming regulations like the EU’s Ecodesign for Sustainable Products Regulation

Global Trends and Regulatory Alignment

By the way, they also say this aligns with upcoming regulations like the EU’s Ecodesign for Sustainable Products Regulation, which will demand digital product passports for certain products. Even if you’re not in Europe, this signals a global trend. Companies here in the U.S. are starting to feel the heat from consumers and investors demanding more accountability. So, UPM Raflatac’s move isn’t just a novelty; it’s a smart, proactive step.

Potential Challenges and Industry Response

On the other hand, some might question whether this data really influences buying decisions or if it’s just a marketing tool. But I think it’s more than that. It’s a way to differentiate and respond quickly to sustainability inquiries. Jason Fuller from COVERIS calls it a “game-changer.” And I can see why. When you have solid, validated data at your fingertips, you can back up your claims, answer tough questions, and stand out in a crowded market.

Looking Ahead: Opportunities and Doubts

Now, I want to think it’s a positive change, but I also have my doubts. Will companies actually use this data to choose greener options? Or will they just collect it because they have to? That’s the million-dollar question. Sometimes I get to thinking and say… the proof will be in the pudding.

In a few months, we’ll see how this plays out. Will it lead to real reductions in emissions? Or will it be just another industry buzzword? I have quite a bit of experience analyzing this kind of thing. What I do know is that transparency is the first step. If you look at it… giving customers the data early on makes them more conscious, more responsible. And that’s what counts.

The Power of Physical Advertising

People downplay the importance of physical advertising, but I still believe it’s one of the most effective tools out there. Digital is good, but tangible, high-quality print with special finishes—relief varnish, hot stamping, thick stocks—still catches attention. So, what difference does it make if we add sustainability data to the mix? It makes your print not just beautiful, but responsible too.

Takeaways for Industry Participants

• Don’t dismiss this as just another industry gimmick. It’s a sign of where things are headed.
• Consider how you can incorporate footprint data into your own projects—whether you’re a printer or a brand.
• Make smarter choices by understanding what’s behind the paper, the ink, the finish.

Looking to the Future

And let’s now look at the results so far, or at least what they have shared with us. In the end, the real test is whether this transparency influences behavior. Will buyers demand greener labels? Will brands push their suppliers further? I think yes. It’s a trend that’s only going to grow.

What do you think? Do you believe integrating footprint data will change the game? Or is it just another step in the long road toward sustainability? Comment and let me know. Read other articles on our blog—you’ll find plenty of interesting insights. I hope you liked this news; don’t forget to comment.

Richard H. Bell

With a lifelong dedication to the printing industry, I have collaborated with several printing companies, perfecting my skills in pre-press design, material selection and technical particularities. As an experienced professional, I bring to “The Print Blog” a deep knowledge of materials and printing.